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E-mail Marketing - online campaigns through newsletter |
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E-mail marketing is an efficient interaction method with clients, potential clients and business partners, aiming at increasing the sale of products and services, at improving the image of the company, but also at promoting new products and services.
E-mail marketing campaigns that are appropriately organised may result in immediate reactions, thus enabling possible clients to present their products and services in a customised manner through e-mail.
Why e-mail marketing?
- speed: the email sent reaches the addressee very fast.
- low costs: compared to other forms of marketing, this system is very inexpensive.
- interaction: the system provided many contact and newsletter management facilities using the database.
- personalisation: the system shall allow the personalisation of messages sent.
E-mail marketing application. Newsletter system
Newsletter system
Media Serv created a mini application for the e-mail marketing service by which targeted campaigns may be organised in a very simple and elegant way.
Among the most important facilities that this e-mail marketing application provided are the following:
- email sending system in the form of newsletters, to a large number of contacts, by a controlled sending process (every 30 seconds)
- access to the system may be made from any computer with an internet connection, without any preliminary settings or configurations.
- contact book, organised according to theme groups
- user friendly newsletter editing interface (including template system)
- information management section (configuration, contact book, newsletter)
- newsletter history (any previous campaign may be seen / reactivated)
- the system was created in order to be able to send newsletters to a higher number of addressees by a controlled sending process, without SPAMs.
Starting from the premise of non-tolerance for SPAM messages, this system was developed in strict compliance with the legal politics referring to the sending of commercial messages, thus mailing campaigns and contract management politics comply with a controlled and legal pattern.
Benefits and advantages offered by Newsletter
The use of this kind of marketing tools is very important, as they provide multiple newsletter management and personalisation facilities.
- simplicity: no technical skills are necessary for use purposes, since the interface is user friendly.
- portability: the system may be accessed from any pc where there is an internet connection.
- security: the access to the system is secured.
- low costs: affordable prices.
Request an offer: E-mail marketing
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